Weshoes // The Challenge
Someone to Run With, Walking's Cool Too
"Aren't those chef shoes?" That's mostly what we heard in our research on the Crocs & More chain. The immediate insight was that there's something much bigger here than just one brand, in fact something much bigger than "just shoes".
Weshoes launched with a new eCommerce site and over sixty sales floors and physical stores nationwide, offering a range of footwear brands, apparel, accessories and much, much more.
Weshoes // The Challenge
Walk With Us
The strategic line - walking together - connects the range of brands into one platform, connects the brand with dozens of sales floors and distributors and, most importantly, delivers a fun brand experience to those walking and running alongside them.
What did we do here? Branding strategy, graphic language, spatial design, eCommerce, brand launch, plus ongoing support and implementation. Yep, we went big (:
