Tiv Ta'am // The Challenge
A Shopping Experience Everywhere
When it comes to sales floors, Tiv Ta'am are nothing short of champions. The chain's stores are well designed, carefully planned and positioned as the big quality supermarket or the boutique city mini-market. The company came to us to align the in-store shopping experience with the brand's presence in eCommerce.
Tiv Ta'am // The Challenge
Uniformity Doesn't Always Win
For many reasons, the brand's in-store presence couldn't be translated into a distinct user experience. The opportunity was born instead as a super-layer on top of the brand language - a kind of digital layer that brings new value to a familiar place. From the photographic language, through the fresh visual system we developed, to a "fresh" brand story - Tiv Ta'am's website communicates innovation and freshness brilliantly.
