Alma Lasers // The Challenge
Global Presence Demands Bold Ideas
Alma is a brand operating in more than ninety countries, marketing to medical and aesthetics professionals and business partners while building demand among private consumers. Large corporations need the right space to grow, and the brand language we developed provides a meeting place for all these players and cultures, in almost every language.
Alma Lasers // The Solution
For You. For Life: A Bold Brand Story About People, Technology and Aesthetics
To enable rapid growth, we created a new photographic language for treatment platforms, a move never made before in the medical field. We produced model shoots and assembled a unique image and animation bank for the brand. We designed user interfaces for the various treatment platforms and developed a digital brand book that business partners around the world can work with without losing presence or visibility. We developed a digital language, brand assets and rules for the brand's presence on social channels. The result: a consistent language and flexibility for a brand that's growing really fast.
