Helios // The Challenge
Earth & Beyond
Helios is an Israeli startup developing two technology-based solutions that are critical to the future of life on Earth, solutions that will (for real) change the world:
+ A smelting reactor that produces metals with zero carbon emissions; the process itself produces oxygen and can be rapidly deployed at industrial scale
+ Lunar oxygen extraction products
Since its founding, the company has worked to realize its vision - improving life on Earth and beyond. It targets the international market and is already attracting attention and investment from industry giants.
The challenge: the company operates on two fronts that seemingly don't connect, each addressing a different audience and requiring a different kind of communication. Or, in the client's words: we dream of flying to space, but we found a solution that actually works down here on Earth.
And who are we, if not people who make dreams come true?
Helios // The Solution
Existence MAtters
The overarching goal of the process was to sharpen the brand's essence in the story it tells its professional audiences, both in the science and space community and in the metal industries - in a way that's exciting, direct and distinctive.
After studying the material, we wrote a brand story that unites the two fronts and allows future growth in new directions under one unified brand; we built a brand with personality and one leading message.
The strategic line that launched Helios is Existence Matters. The double meaning hints at the importance of critical elements in human existence - connecting the matter created in the smelting process with the sustainability the brand enables on Earth.
What does Helios think of what we did?
"The results went straight to the heart of the client and its audiences. The visual language perfectly demonstrates our sharpened, updated vision and conveys our messages clearly to employees, potential customers and investors alike. The process itself was sharp, amazing and exciting; the result is precise and perfect."
