Tripology // The Challenge
A Deep Brand Refresh
Life is not measured by the number of breaths we take, but by the moments that take our breath away.
With that line we set off on an amazing journey, alongside a brand for which the word "experiences" doesn't even begin to describe what it has to offer.
Before the process: a super-professional, service-minded deep-travel company called 'Yizhar Off-Road Trips'. Not exactly an international brand name, right? We wanted to connect the racing heart and thrill of a mountain trek among the clouds with the service and professionalism the team showed. We took them on a trip, only this time we were the guides, and they simply dove in and discovered a new world.
Tripology // The Solution
Go with your heart
The heart wants what it wants - and we needed to express that at every touchpoint between Tripology and its audience. The name itself tells a brand story of deep methodologies, know-how in leading groups in the open field, and an understanding of the world, its rich cultures and everything they have to offer. So we connected the heartbeat with the rationale - go with your heart, it'll take you to the most incredible places there are.
