One Big Happy Family?

Behind Harba-Derm are a pair of brilliant pharmacists who developed a considerable number of cosmetic and therapeutic products, long sold in drugstore chains, pharmacies, health food stores and HMOs. The challenge: the company itself had no brand value, so there was almost no connection between its different brand families. The new brand serves as a business framework for the sub-brands and the diverse products. The company website wasn't a sales site, and there too the company struggled to connect its product families. The creative strategy had to create an exciting connection between quality and results on one hand and, on the other, bring all the different players together into a clear brand model. Above all, we had to create a platform brand that could talk to distributors, partners and the consumer standing at the drugstore shelf or browsing the eCommerce site. Consolidation, here we come.