Carmella // The Challenge
Fresh, Creative: From Market Stall to Pasta
Carmella was born among the stalls of Tel Aviv's Carmel Market as a delivery service for hand-picked fruit and vegetables, for homes and businesses. As eCommerce took off, the brand grew and took root in the Tel Aviv landscape. Today Carmella offers a much bigger experience: Carmella is the new market - an experience of quality and variety, freshness and creativity that covers central Israel, speaks to foodies, and connects cravings for something special with an authentic market experience.
Carmella // The Challenge
An Important Lesson in Market Economics
We've been with the brand since day one, but for its new incarnation we distilled the brand essence into an instant, simple promise: fresh, creative.
The promise is a whole experience, the real value Carmella brings its customers - a fresh delivery just arrived, now you can make something amazing. Carmella brings the new market within reach through an advanced, experiential interface and a personal, no-pretense relationship with the modern user.
