Beit Berl Academic College // The Challenge
Teaching from the Top, Creative Strategy from the Ground Up
Education is definitely a challenging field. Beit Berl College, as a leading academic center, is a first point of contact for a number of professional disciplines. Each has different needs in the world of education, and our goal was to communicate a brand that brings a new message.
In a renewing world of education, Beit Berl unites its various branches to give students more options, more tools and more skills for personal growth.
The offering revolves around a wide range of programs - collaborations that give students more hands-on experience in more fields, open doors to more diverse careers and a broader learning experience.
The challenge came in two parts: in a field that's constantly changing and facing many challenges, how do we stand out without resorting to worn-out messages? And how do we leverage the program assets to create something attractive and current for students, graduate students and faculty?
Beit Berl Academic College // The Solution
One College, Three Languages, Infinite Possibilities
The headline of the creative strategy was "Infinite Possibilities", and under it we tell the story of education as a journey that's only just begun, with no middle and no end - a flexible, multidimensional journey.
Education itself is the narrative connecting art, film, counseling and community - future education will have fewer boundaries and less gender bias, and the aim won't be just to study for a degree, but to learn to be a more capable person, teacher and creator.
The brand hierarchy presents a division into faculties and fields, but also an innovative "mix and match" approach where students can study a wide range of fields, combine them and gain many tools.
We developed a graphic language split into faculty colors, a new motion language and a precise user experience that comes through both visually and in the written and spoken language.
The result: a brand that tells its story clearly in Hebrew, Arabic and English, makes fields of study accessible and, more importantly, shows that lots of tools can connect here to lots of future directions. The future isn't one-dimensional, so why should you be?
