“These are cooks’ shoes, aren’t they?” Well, that’s what we mostly heard in the Crocs & More rebranding research. The immediate insight was that there was something much bigger here than just one brand, actually something much bigger than “just shoes.” WeShoes was launched with a new e-commerce website and over 60 stores nationwide, offering a variety of international footwear and apparel brands, accessories and much more.

The Strategic Essence – Walk With US, consolidates the wide range of names to one eco-system, between the brand and dozens of stores and distributors, and most importantly, connects a positive experience to those who walk and run alongside them.