Helios

Sustainability on earth and beyond

Brand StrategyBrandingBXCorporate IdentityProduct DesignSustainabilityUIUXVisual IdentityWeb

Web Dev: MyMuse

Strategy: Sharon Gesthelter

A Short Case Studyתיאור המקרה בעברית
Big dream astronauts

Helios is a start-up company that develops two technology-based solutions that are critical to the continuation of life on earth (seriously, this will change the world):
+ Fusion reactors that produce metals without any carbon emissions. The procedure itself produces oxygen and can be quickly applied to industrial capillaries
+Lunar oxygen mining products Since its inception, the company has been working to implement its vision of improving life on Earth and beyond.

The company is exploding  into the international ondustrial B2B market and is already attracting attention and investment from industry grants.

The Challenge: The business offering operates on two levels, each plane appeals to a different audience and requires a different kind of communication.
In the words of the client: We dream of going to space, but we have found a solution that will actually work on Earth. And who are we, if not those who make dreams come true?

Earth & Beyond
The ultimate goal of the process was to sharpen the essence of the brand in its story to its professional audiences, both in the science and space community and in the metal industry business – in an exciting, direct and differentiated way.
After studying the material, we wrote a brand story that unites the two planes and enables future growth in new directions under a unified brand, we built a brand. The strategyc line launched by Helios is “Existence Matters” – a double meaning implying the importance of critical elements in human existence – a connection between the elements produced in the fusion process and the sustainability that the brand allows on Earth.
What does Helios think?
“The results of the process penetrated directly into the heart of the client and his audience. The visual language perfectly demonstrates our updated, sharp vision and conveys our messages clearly among employees, potential customers and investors alike. The process itself was sharp, amazing and exciting.
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