Buying a vehicle online? Really?
Our goal was to convey the experience of choosing a new car – the excitement, the new smell, the roar of the engine… All that, from the comfort of your own living room.
A user experience that doesn't hold back
We drew a smart flow and an accessible and agile array for all the usual “dull״ paperwork. The process was shortened, the visual language was integrated into a wide media campaign and all that’s left was to click, receive the new car at home and hit the road.
