Carmella was born among the vegetable and fruit stands of the Carmel market as a delivery service of for B2C and B2B . With the rise of E-commerce, the brand grew and took root in the Tel Aviv landscape. Today Carmella offers a much larger experience, Carmella is the new market – an experience of quality and variety, freshness and creativity. The brand communicates with foodies, and truly connects between desires to authentic market experience.

In its new incarnation we have refined the brand essence to an immediate and simple promise: Fresh & creative. The promise is for a comprehensive experience, for the real value that Carmella brings to its customers – fresh delivery has arrived at your kitchen’s door, now you can prepare something amazing with it. Carmella makes the new market accessible in an advanced and experiential interface and in a personal and impartial relationship with the modern user.