Alma operates in more than 90 countries and generates a marketing appeal to medical professionals, KOLs, aesthetic clinics and private audiences. Large corporations need adequate space to grow and the new website provides a meeting place for all these factors and cultures, in almost all languages. In order to enable rapid growth, we created a new style of photographic language for therapeutic platforms, a move never made in the field of medicine. We produced modeling images for a unique image bank – no longer using the same worn-out images from stock photo sites. And we successfully connected all these factors to one great user experience.
Eventually, a meeting place was created between all the factors – a digital ecosystem for B2B2C audiences. The site gives access to advanced therapeutic platforms, clinic tracking options around the world and above all – conveys the story behind an exciting and winning brand.